|
Post by jahidseoecpate on Mar 10, 2024 7:16:49 GMT
So adding video to your landing pages would increase conversions, right? Wrong. In 2021, we sifted through 35,000 landing pages published between late 2020 and early 2021 and found that videos do not boost your conversion rates. In some cases, they could actually harm them. This graph here shows that the vast majority of pages—with or without video—have similar conversion rates. In some industries, like education, the inclusion of video could significantly reduce page performance. You can find more graphs comparing video performance Fax Lists for social media and mobile traffic sources—they’re extra juicy!—in this post. 7. The most successful marketers are working with AI—here’s how you can too. Okay, we’re going to stop being so coy. AI is your ticket to competing in 2022. We’re not the only ones who believe it. According to Salesforce Research’s State of Marketing Study, marketers’ use of AI soared between 2018 and 2020, jumping from 29% to 84%. If you’re not using it, your competitors are. And that’s why we pivoted our platform to include all sorts of (hello, Smart Traffic!)—so you can work with them to boost your ROI. We call this approach “conversion intelligence.” Big brands are already using AI to their advantage. In 2017, Netflix reduced the number of people switching to rivals and saved $1 billion by using machine learning to make personalized recommendations. While we’re happy for you, Netflix, it’s time we level the playing field for small businesses.
|
|